Why Richer?
Because compared to “Fair” that has other positive word associations such as in “a fair day”, “that’s fair” etc, “Dark” seems to have gloomy word associations –“A dark secret”, “a dark day” etc. You get the gist.
If Fair has such “rich” associations, why do other skin tones have to be just “dark” or “deep”?
Thus, the term Richer.
And Richer because just Rich is definitive. And we’re only as rich as the other person?
P.S: Disclaimer: The above is just our view and personal and subjective. This is in no way intended to be definitive. We don’t believe that there is only one “right way” in anything that we do and trust you understand that about us too.
P.S2: We do however believe that our lipsticks are extraordinary :)
If Fair has such “rich” associations, why do other skin tones have to be just “dark” or “deep”?
Thus, the term Richer.
And Richer because just Rich is definitive. And we’re only as rich as the other person?
P.S: Disclaimer: The above is just our view and personal and subjective. This is in no way intended to be definitive. We don’t believe that there is only one “right way” in anything that we do and trust you understand that about us too.
P.S2: We do however believe that our lipsticks are extraordinary :)